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FranchisingThis series has been provided by startups.co.uk, which has references with Great Britain stats and British currency, so just mentally make an adjustment. |
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What Is Franchising? |
What is Franchising? |
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If you are thinking about starting a business why
not consider a franchise? Franchising is growing fast. It's proven
to be the safest way of starting your own business and nine out of
ten franchisees the people who run franchised businesses
say they are in profit.
Franchising is not limited to burger bars there are over 670 businesses that are franchised in the UK, from plumbing through retailing to will-writing services. Whatever kind of business you want the chances are there's one to suit you. The industry is growing too - last year the turover of the franchise sector was £9.5 billion, and increase of three per cent on 2001. Training is now provided by 99 per cent of franchisors and nine out of ten franchisees reported profitability in 2002.
What is franchising? It's a way of setting up in business for yourself but not on your own. With a franchise you run the business, but using methods that have been already tried and tested by another company, called the franchisor. You pay the franchisor for a package that gives you an exclusive 'territory' and allows you to use its brand name, methods of operation, technology or products for a certain period, say five years, on a renewable contract. Once accepted as franchisee you get technical and/or business training, operation manuals, often marketing help and sometimes accounting or other administration services. In return, you agree to run the business according to the franchisor's methods and standards. Make sure you are well briefed about what franchising
means in practical terms before you start looking for a franchise.
It's worth investing time and money on research it could save
you far greater sums and a lot of heartache later on. |
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